Perhaps I'm just becoming more aware of branding nowadays, but it seems to me that SO many folk are rebranding at the moment... ITV (just my opinion, but i don't know why they bothered - it looks awful, like a play school sign) Brinkleys, Monsoon, Scope, Clintons, my local council, Crew Clothing had one at the beginning of this year - to name just a couple that I noticed walking down the street yesterday... what's going on? is this normal? Do these things tend to happen in cycles like hair moulting every X years? I understand Clintons has been well overdue for a facelift and in dire straits so needing to pull in more customers, but the rest of them seem like they cant be left out of the party. Maybe I'm just unobservant and have been walking around with blinkers on for years.