I understand the need to keep start-up costs down, but paying monthly is much easier on the wallet than having to fork out for everything in one go. Plus, £45 a month is really not a great expenditure for a business. I like the incentive of a flat reduced rate for start-ups/freelancers in their first year, but the declaring of profits made through the packages is hard to calculate or enforce. But, don't forget that a company with 10 designers will need to purchase 10 licenses (though they can get a reduced cost through buying in volume), where as a sole-trader can get by with just one. The point I'm making is Adobe produce a set of powerful, high-end tools intended for businesses and their pricing reflects that. It's the same with 3D modelling an animation packages – they are intended to be used by professionals who make a lot of money through the software. Consumers and sole-traders aren't really their target market, hence the price-tag.