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Google rankings

Discussion in 'Website Design Forum:' started by Becky, Feb 11, 2011.

  1. Becky

    Becky Member

    This is probably a really silly question...

    But I have someone wanting a site but she said to me 'we can't change the landing page as it's on the first page of google'

    The content is going to stay the same I'm only going to make it look better, so in theory it shouldn't effect the ranking, am I right?

    If not what's the best way to go about the redesign without denting the rankings too much

  2. wac

    wac Senior Member

  3. Becky

    Becky Member

    I thought as much, I didn't tell her that directly, told her I will make sure it won't hurt (If anything it'll help).

    Now I can get on with some brainstorming, thanks :)
  4. wac

    wac Senior Member

    On a side note, try to minimise down time or testing, you never know when the site's going to get crawled.
  5. Becky

    Becky Member

    Got that covered, but thanks for the reminder. Now I just have to reassure the client ;)
  6. PrintingUK

    PrintingUK Junior Member

    should be fine, Presuming the text is pretty much the same (keywords) you should have no probs. Bear in mind the use of H1 H2, H3 headers also
  7. Becky

    Becky Member

    The text will be exactly the same. At the moment, there's no use of h tags *at all* it's all paragraph text save a few links.
  8. byronc

    byronc Member

    some search engines are affected by where you place titles and links in the content (ie top or bottom). its a small effect.
  9. Old Guard

    Old Guard New Member

    If you are just changing the CSS, then you should be fine.

    If you are altering the HMTL then you run the risk of changing the ranking. Obviously the more you change, the higher the chance of this happening.

    Sounds like a strange page if it is ranking well without a decent structure (no headings etc)!
  10. Greg

    Greg Active Member

    Just to follow everyone elses comments, no it shouldn't make any difference if it's simple styling changes, bear in mind ALT tags if you're changing images, and page title + META description. If they don't have H tags at the moment, the addition of relevant H tags may actually help, a little.
  11. All good advice above - another thing to keep on top of in the HTML and CSS is accessilibility - check it via W3C beforehand and after you changes

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