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Good example of interactive advertising?

I'm not sure... people seem to like it though...

[YOUTUBE]<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/JjVYVQOOJA8&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JjVYVQOOJA8&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>[/YOUTUBE]
na, I know what you mean there are a lot of leading shots at the beginning that don't really explain whats going on, in fact the video is far to long in my opinion...