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first logo

Discussion in 'Graphic Design & Logo Design Critique:' started by mimoza_79, Nov 3, 2010.

  1. mimoza_79

    mimoza_79 New Member

    The logo is for coffee company in Kenia.
    This is a design for cofee company. The target market is young student between 21-25
    years old. The cofee is organic sustainable- it is important part of the brand, but the clien dont want to look stereo typically green. I have just 5 days for that and the budjet is tight. Would you help me with advice please. The logo can not contant any graphics.Thank you:)

    Attached Files:

    Last edited: Nov 3, 2010
  2. Stationery Direct

    Stationery Direct Administrator Staff Member

    Is that font comic sans?
  3. mimoza_79

    mimoza_79 New Member

    I can not understand what you mean...
  4. socreative

    socreative Member

    the one and only
  5. mimoza_79

    mimoza_79 New Member

    Yes it is :), Sorry I misunderstood in the begining:(
  6. Stationery Direct

    Stationery Direct Administrator Staff Member

    I'll be honest I think it looks amateur, don't really have anything constructive to say other than start again unfortunately, sorry. Look at other companies in the same industry to get some ideas and try again, logo design isn't something that can be rushed in a few days.
  7. mimoza_79

    mimoza_79 New Member

    Thank you for advice :).i will start work again on that logo::)
  8. djb

    djb Member

  9. tezdread

    tezdread Member

    Hey mimoza_79,

    I'm guessing this isn't for a real company, is this for a project at school\college?

    You say there is a tight budget only 5 days to produce a logo that doesn't use graphics and want advise? and also I find it hard to believe a coffee company would be targeting that specific group (but I get surprised about things all the time)

    First...if the design brief states don't use graphics "DON'T use graphics" you have those (what look like orange and lime slices) between the words...get rid of them.

    Change the type face, it will never be taken seriously

    My advise is that in order to produce a good logo you need a lot more time and if it is a real client they need to factor this time into whatever time frame they are (presumably) working on :)

    Research...start by searching for coffee company logos and see what type they use.
  10. mimoza_79

    mimoza_79 New Member

    This is for school project :). I try to rework but hopefully these are better :)
  11. mimoza_79

    mimoza_79 New Member

    Oops... I did not attach the files..

    Attached Files:

  12. tezdread

    tezdread Member

    Do you have to provide written\verbal evidence showing the process you took in the development of the logo and why you decided to design the logo in this particular way?

    if you do, show that you have done some research, Google search etc, also you've asked the design community for feedback on a design and adjusted your designs based on constructive feedback

    good luck
  13. tezdread

    tezdread Member

    Yeah this is better. Could you make the ellipse at the back look a little more like a coffee bean?

    See this one the ends would be visible

    Also I'd remove the J L from the middle, took me a min to realise what it was

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