Essence Design to auction its services - Design WeekEssence Design will start auctioning its services from next month, in the hope of drumming up business during the recession.
The Birmingham-based design consultancy is setting up an Ebay-style auction section on its website, where it will offer a menu of services that will change ‘once or twice a month’.
The first two offers, due to launch on 10 March, will be a website design, usually worth about £7000, and a branding project.
Essence hopes that the initiative will help to identify ‘today’s market rate for design services’, according to managing director Steven Wilber.
Quite a radical strategy, has anyone else considered anything like this before?!
Greg