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Couple of Logo types

Discussion in 'Graphic Design & Logo Design Critique:' started by Indiejim, Apr 17, 2011.

  1. Indiejim

    Indiejim New Member

    Very simple tbh.. Was just wondering thoughts :icon_biggrin::icon_blushing:


    Last edited: Apr 17, 2011
  2. squeezee

    squeezee Member

    I prefer the bottom one, not sure about the top?
  3. Esh

    Esh Member

    The second one is the better of the two IMO :icon_smile:
  4. Stationery Direct

    Stationery Direct Administrator Staff Member

    The crown doesn't work in my opinion, looks like it has just been stuck on top.
  5. Mattie7777

    Mattie7777 Member

    Try aligning the 'Creations' to the left, may look a little cleaner...
  6. SparkCreative

    SparkCreative Member

    lose the wiggly blue line. It doesn't look good and adds nothing the communication. I personally don't mind the crown, but I agree it would look better ranged left.
  7. linziloop

    linziloop Member

    I'm going to go against what everyone else has said so far and say I much prefer the 1st option :icon_biggrin:

    I like the additional colour the squiggly line brings but I'm not sure what the squiggly line is really doing, what it is, or how it is relevant to the company or design.
  8. sthomas

    sthomas Member

    I'd prefer the second version and would also lose the wiggly line.
  9. squeezee

    squeezee Member

    do we get a vote and should it be under First-past-the-post or AV :icon_wink:
  10. Kai16

    Kai16 Member

    I actually like the first one better xD although I would also get rid of the blue squiggly line. Maybe make the C the same size as the I though? Then you could possibly separate the crown from the I and put it above the two letters? Just a thought =)
  11. Minuteman Press

    Minuteman Press Moderator

    Lose the squigle line. Increase space between top and bottom words.

    Crown needs work.
  12. squeezee

    squeezee Member

    I quite like the squiggle, otherwise it looks like a rebrand for the Dept. of Trade & Industry?
  13. Dave L

    Dave L Well-Known Member

    The title and that squiggly line make you look like an IVF lab. I don't dislike the rest, other than to echo Minuteman's bit about the spacing.
  14. bigdave

    bigdave Moderator Staff Member

    With the first one my worry would be that the I is a bit too challenging. On first glance the capital I looks like a lowercase l which will only lead to confusion.

    On both, I enjoy the injection of colour that the squiggle adds but am not sure what the squiggle itself is there for? Maybe lose the squiggle, add that colour to the crown and lift it away from the top of the I?

    With the second one, the first m and the uppercase C run into each other. The tittle on the i looks uncomfortable, as though its there by mistake.
  15. Ian Bonner

    Ian Bonner Member

    Prefer the second one but they need a bit of work on the kerning in addition to the other comments.

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