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Chic Street Logo

Discussion in 'Graphic Design & Logo Design Critique:' started by Tony Hardy, Jul 3, 2013.

  1. Tony Hardy

    Tony Hardy Guest

    Hi everyone,

    I've not been very active as I've been busy on several new projects. This is one of them. Any thoughts on the logo?

    It's for a company selling "shabby chic/vintage furniture".

  2. Levi

    Levi Moderator Staff Member

    it's definitely got that vintage vibe going although I'm not keen on the blue, for some reason I'm thinking a dusky/dirty pink might look nicer....
    I'd maybe watch the 'splatter paint' blending into the text too much
    Biggest issue, it seems more a clothes 'brand' than a clothes and furniture store to me
  3. Spoken to you about this already Tony, but just to summarise:
    1. Proportions are off, too many background elements to logo text ratio.
    2. Those icons, whilst good, complicate the logo and make it look confused.
    3. That nail head looks like a close button.
    4. Typeface is great, certainly appropriate, but could use some tidying up.
  4. Tony Hardy

    Tony Hardy Guest

    Cheers for the feedback guys.
    Working on a second concept currently.
  5. mick_mccabe

    mick_mccabe Member

    What about trying the nail head throught the centre of the bow? or a sort of old wooden plaque effect.
    I'm unsure about the underline below chic street.
  6. Jordan

    Jordan Active Member

    I think the textured version works best - maybe roughing up the edges of the shapes more, looks a bit too clean. You could try giving the logo some rotation too?
  7. scotty

    scotty Well-Known Member

    I like the original style of the round logo and the distressed/grungy feel.
    Just me but I feel the text looks a bit small.
    Maybe by setting it on two lines and rotating it a little to the left it would give it a bit more impact.
    A couple of scripts that I'm into recently are Mission Script and Honey Script which are both free.
  8. Hdsded

    Hdsded Junior Member

    This one would be best then he had made for the chaby chic furniture .. !!

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