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Can you own a colour? Review please

Discussion in 'Website Design Critique:' started by Pigink, Jun 16, 2011.

  1. Pigink

    Pigink New Member


    I would like to ask your opinion about

    We created for designers where you can choose a colour and
    • name it
    • Link it to your own website
    • receive an in-depth datasheet of your colour
    • Get a custom badge
    • Link your colour to Facebook,
    • ...etc.
    Please have a look, any feedback on the concept/design/implementation are welcome! :icon_smile:
  2. Corrosive

    Corrosive Moderator Staff Member

    I don't get it... :icon_confused:
  3. Pigink

    Pigink New Member

    Hi Corrosive, thanks for the quick feedback! :icon_smile:
    Which part of the website do you find confusing?
  4. Corrosive

    Corrosive Moderator Staff Member

    Well, it's not really the site. I think that is very well executed. It is the concept of 'owning' a colour. I think that could be fairly misleading, like when they used to sell stars or planets. If I 'owned' the orange we use on our website then what does that get me?

    Or is it just a bit of fun and I am missing the point entirely!
  5. Pigink

    Pigink New Member

    You are right, it's an abstract idea, a bit like selling stars/planets (which we all know are owned by the mathematician in Little Prince)

    So, owning a colour is:
    33% fun - you can show off your friends/colleagues/clients that you own a colour. You get a badge and all other colour owners accept that your orange belongs to you.
    33% marketing - more visibility to your website, plus a clear association between your colour an your site.
    33% informative - you get a lot of information from the colour datasheet to help you choose secondary colours, print colours, etc.

    I guess I have to make this a lot more clear on the website! :icon_smile:

  6. Minuteman Press

    Minuteman Press Moderator

    It does have that Star Registry feel about it. Not a fan I'm afraid - though referencing the Little Prince - what a wonderful little book.
  7. Corrosive

    Corrosive Moderator Staff Member

    In that case I will wind my neck in and stop being so bloody grumpy and middle-aged! It is a neat idea for a bit of fun. Good stuff. :icon_biggrin:
  8. Pigink

    Pigink New Member

    Minuteman Press - I know what you mean, it might seem pointless paying for something that's not physical or can't really be yours.
    But isn't that what we do all the time? The whole website business is purely virtual - people pay thousands of pounds for websites, logos, online memberships... and none of them exist in the physical world.
    But even the physical things are loaded with virtual values so that they can be sold for a lot more money.
    A T-shirt with an Armani sign would cost 4 times more than one with a different sign on it.
    So, it's possible to add value to something that exists by connecting it with something 'special', even if it's abstract.

    Sooo... Back to Little Prince Prince analogy... :icon_smile:

    Corrosive's website(the fox) is orange, just like any other orange. But if Corrosive(Little Prince) adds value to it by owning its colour, he will make it special:
    • the website(the rose (analogy jump)) will be more special with its colour(and a badge!) than all other roses...ermm..websites :)
    • The Little Prince will own his special rose and no one else can steal that - as only one person can own a given colour.
    More importantly... it's fun! :icon_biggrin:
    If people pay lots of money for silly brands(even if you pay extra for the Armani gear, you won't own Armani), then hey, why not own a colour instead for £1.99?

    What do you think?

    Last edited: Jun 16, 2011
  9. Minuteman Press

    Minuteman Press Moderator

    I understand, so long as fun is the objective. If profit is the objective I do not think that this is a viable business (but I'm often wrong!).

    Has to be made crystal clear in all marketing that the purchaser has zero legal title over the colour. Purely a novelty product. In the example with Corrosive, no value would be added - he would not own the colour.

    Web investment - an intangible asset. Our ROI is a factor of 35 on any web related investment.
  10. pcbranding

    pcbranding Member a designer why do I need further help choosing colours for my brand/identity?
    And so what happens if I continue to use an colour that someone else 'owns'? Do I go to 'colour court'? Am I hauled over a hot Pantone chart?

    For £1.99 I'll buy myself a nice 'brown' coffee!
  11. Stationery Direct

    Stationery Direct Administrator Staff Member

    ha ha..very good :icon_biggrin:
  12. Pigink

    Pigink New Member

    Oooh, coffee, great idea on a cloudy morning, thanks! :icon_smile:

    The main goal of the site is to build up a community where people can discover new websites via colours and make those colours 'special'.
    The subscription cost is minimal, it servers the purpose of keeping the website running and stopping people reserving 9999colours as theirs...

    Do you find £1.99 a lot?

    Do you think it's the money that would slow 'registrations' down?

    Just for argument's sake, what would you think about the site as a FREE service? Fun + marketing + datasheet on your colour for free?

  13. Dave L

    Dave L Well-Known Member

    I think that's the issue, isn't it (^): you've come up with an idea and targetted it at the one group of people who have no use for it.
  14. Pigink

    Pigink New Member

    Dave, building a community via colours and helping marketing/promotion is handy for designers/developers.

    You guys gave me some amazing feedback, thank you!
    Now, based on your opinion the registrations are FREE!

    I'll add some more clarification on ownership and make it a bit more clear why designers should 'own' a colour. (Fun factor + Marketing + colour info)

    Thanks for sharing your views, it helped a lot!
    Now I would like to invite you to PigInk to
    • pick a colour(for fun),
    • link it to your site(for marketing)
    • and have a cup of 'brown' coffee for £1.99! :icon_biggrin:

  15. Stationery Direct

    Stationery Direct Administrator Staff Member

    Well i've got black and white...although the link your site generates doesn't work and just says invalid colour when clicked, like below...

  16. Pigink

    Pigink New Member

    Ah, you missed http:// from the URL.
    I add a script so that it gets added automatically.
    Bear with me...
  17. djb

    djb Member

    I wanted white!
  18. pcbranding

    pcbranding Member

    How much do you owe me for the 'brown' coffee suggestion?
  19. Corrosive

    Corrosive Moderator Staff Member

    And I've just bagged orange (in your face RAC, Orange, satsumas a carrots).

    Don't be put off. My initial reaction was wtf? but it is a good & fun idea so keep at it. I'm off to tell Damon & Peter they have to change the 'Forums' bit of their banner :icon_wink:
  20. pcbranding

    pcbranding Member

    Colour fight!
    "In the 'red' corner..."(now who owns 'red'?)

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