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Cadbury Milk Tray mockup design

Discussion in 'Website Design Critique:' started by lolage, Dec 10, 2011.

  1. lolage

    lolage Member

    Hi for a univeristy module I have to design a website mockup to advertise Cadburys Milk Tray.

    I have come up with the following, I have taken the pictures myself also.


    Any opinions on it? Want it to look as proffesional and top class as possible. Its aimed at young couples who have quite a lot of money.

  2. Levi

    Levi Moderator Staff Member

    what colour is milk tray's packaging.... it's purple. Why have you not got any purple in the design.

    It doesn't really say rich and indulgent to me sorry.
  3. lolage

    lolage Member

    I understand its purple packaging, however there is the option to change packaing design/colours too so this will be mentioned for my project.

    Apart from it not being purple, any thing else?
  4. br3n

    br3n Senior Member

    Why would there be a photo gallery on a branded chocolate website? Don't try and replicate things you've seen elsewhere - consider the purpose of everything, use every pixel to your advantage.
  5. Paul Murray

    Paul Murray Moderator Staff Member

    I wouldn't outline the type. It's supposed to look handwritten and the stroke takes away from this.

    Plus, purple is the Cadbury's brand colour, I'd think about at least including it in there somewhere, to tie it into the rest of their stock.
  6. GilmoreVisuals

    GilmoreVisuals Active Member

    I also think there should be a minimal amount of purple- it gives instant recognition to the brand.

    Also, I think it's a little too dark- if the purple wasn't enough, then changing the actual photo to something more abstract with the chocolates being the focus, if that makes sense.

    Obviously, not this random or abstract, but might be of inspiration:
  7. mrp2049

    mrp2049 Senior Member

    Milk tray is the higher end of Cadbury's line. The whole feel does not look high end.

    Hollister Co. - Shop Official Site

    Personally, I hate the company and their clothes, but they have do a wonderful job of branding themselves as high end, but still affordable. Which is a fair comparison to something like milk tray.

    Clean, sleek, elegant.

    Reason for it being purple...purple has connotations of regal standards.
  8. Paul Murray

    Paul Murray Moderator Staff Member

  9. Levi

    Levi Moderator Staff Member

    Yeah but I'd say he's more along the lines of why the * am I doing this job, I must look like a complete *.....I'm so going to fire my agent.
  10. br3n

    br3n Senior Member

    I HATE hollister... Its such a fake brand and the sheep flock to it like mad.

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