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Cadbury loses legal fight over rights to Pantone 2685c purple

Discussion in 'Graphic Design Forum:' started by Paul Murray, Oct 4, 2013.

  1. Paul Murray

    Paul Murray Moderator Staff Member

  2. bigdave

    bigdave Moderator Staff Member

    Surely Pantone owns the rights to their colour?

    What a mad world!!
  3. Paul Murray

    Paul Murray Moderator Staff Member

    That's a good point.
  4. hankscorpio

    hankscorpio Moderator Staff Member

    I think that Cadbury wanted the rights to the colour for food packaging within their category of food.

    It would not be ok for Nestle to use the purple on a sweet package.

    But it would be ok for Uncle Ben's to use the purple on a rice packaging.

    It was crazy that they even got this in the first place.

    If Cadbury wanted their own special colour they could have liaised with Pantone to create a very special distinctive purple, outside the Pantone range and then register that as their trademark purple.
  5. Stationery Direct

    Stationery Direct Administrator Staff Member

    Exactly, the problem is that the category they are in covers all other types of food and your Uncle Ben example is spot on. What you suggest with regards to Pantone is a great idea that I bet they now wish they had explored.
    hankscorpio likes this.

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