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Cadbury loses legal fight over rights to Pantone 2685c purple


hankscorpio

Moderator
Staff member
#4
I think that Cadbury wanted the rights to the colour for food packaging within their category of food.

It would not be ok for Nestle to use the purple on a sweet package.

But it would be ok for Uncle Ben's to use the purple on a rice packaging.


It was crazy that they even got this in the first place.

If Cadbury wanted their own special colour they could have liaised with Pantone to create a very special distinctive purple, outside the Pantone range and then register that as their trademark purple.
 

Stationery Direct

Administrator
Staff member
#5
I think that Cadbury wanted the rights to the colour for food packaging within their category of food.

It would not be ok for Nestle to use the purple on a sweet package.

But it would be ok for Uncle Ben's to use the purple on a rice packaging.


It was crazy that they even got this in the first place.

If Cadbury wanted their own special colour they could have liaised with Pantone to create a very special distinctive purple, outside the Pantone range and then register that as their trademark purple.
Exactly, the problem is that the category they are in covers all other types of food and your Uncle Ben example is spot on. What you suggest with regards to Pantone is a great idea that I bet they now wish they had explored.