Hi there, I'm new to the forum and am hoping to get some advice from branding/graphic design/corporate ID gurus on here! I am a sole trader running a PR company. I've been trading under Warrilow PR since starting up a year ago. Warrilow being my surname. I want to rebrand because I feel that using my surname can make me look small (even though it is just me!), it's a little blah, and also the fact that it's an unusual name and hard to pronounce can put people off! I have a few ideas in the pipeline, very much along the lines of Dadaism and the concept of chance - ie, two random words brought together that don't necessarily mean something specific. I want my company name to illustrate what my business is about - lots of enthusiasm and imagination, creative, experienced, professional - something different, a better approach. Really, I'm interested on your thoughts on moving away from Warrilow PR, do you share my thoughts on this? The problem I have with regards to a new logo and branding is that I know what I like style wise - David Carson and Neville Brody are both favourites of mine - but I don't know how to communicate what I want style wise to a designer. I've been scared off because I tried once, in loads of detail and what I got back was awful!! Any advice, hints, tips, guidance very gratefully received.