Member Offer
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

"99designs has a new logo (that it got in a meta crowdsourcing contest)"

Discussion in 'Logo Design & Brand Identity Forum:' started by Paul Murray, Mar 10, 2016.

  1. Paul Murray

    Paul Murray Moderator Staff Member

  2. Levi

    Levi Moderator Staff Member

    well at least the winner didn't waste much time on the design, pick a font, type 99designs and job done lol
     
  3. scotty

    scotty Well-Known Member

    LOL! I've been reading about that myself. :D

    I guess they couldn't do it any other way really.
     
  4. @GCarlD

    @GCarlD Well-Known Member

    555 'designers' *cough* were unpaid for their *cough* 'designs.'

    The 'winner' was probably paid about enough for his pack lunch.
     
  5. @GCarlD

    @GCarlD Well-Known Member

    Well you never know, it may have taken him days to go through several fonts, and then decide on which font to choose, what shade of grey, and don't forget that kerning to have 99 merge with each other. It is just genius!
     
  6. Paul Murray

    Paul Murray Moderator Staff Member

    Not quite, there was a custom type treatment applied which was handily pointed out by this illustration…

    Screen Shot 2016-03-10 at 17.04.45.png

    Source – http://99designs.co.uk/brand-launch

    I'd actually be genuinely curious to see how much time and research went into the design. I'm sure we've all produced stuff that resembles "just a font" but actually had a good deal of thought put into it. The 'winner' (such an oxymoronic term) could have actually spent a great deal of time developing an identity. Of course the irony is 555 other designers could have also done the same, though without any compensation.

    Even more ironic is the design could have actually been an hour's worth of work that is now having rationale and thinking thrown at it retrospectively because it's the winning entry. Check out some of the other entries on their brand launch page and you'll see many similar/identical ideas, just in different typefaces.

    It's not a bad logo, partly due to its simplicity, but it's certainly nothing to get excited about.
     
  7. Levi

    Levi Moderator Staff Member

    still pretty sure I've seen a font the same though.... which considering the sheer amount of fonts out there these days is likely lol

    Of course there was 'custom treatment' done, they can't exactly say it's just a font lol
     
  8. @GCarlD

    @GCarlD Well-Known Member

    Who put in those annotations? The 'designer' or 99'designs'?
     
  9. Paul Murray

    Paul Murray Moderator Staff Member

    I think it was 99d's, it's part of an infographic explaining the new brand that I don't have to a link to at the mo.
     
  10. AlanNunez

    AlanNunez Member

    They claim to have given a prize to all the finalist and pay the winner. I would love to know the specifics that they actually paid. It still winds me up all the designers the worked on this to not get anything in the end.
     
  11. @GCarlD

    @GCarlD Well-Known Member

    If it helps, about 500 of the 556 people probably aren't designers. The winner is a self-taught designer... Whatever that means.
     
  12. Levi

    Levi Moderator Staff Member

    He's the son of the cousin once removed of your neighbours best friends who just happens to have a copy of photoshop lol
     
  13. scotty

    scotty Well-Known Member

    Seems like 99designs expected a designer backlash and were prepared for it?

    [​IMG]
     
  14. @GCarlD

    @GCarlD Well-Known Member

    @scotty They are just pathetic
     
  15. scotty

    scotty Well-Known Member

    I don't mind the logo. Nothing amazing.
    I just don't like what they do.
     
    Paul Murray likes this.
  16. Levi

    Levi Moderator Staff Member

    this
     
  17. @GCarlD

    @GCarlD Well-Known Member

    I hate what they do with a passion. The logo I have no feelings towards, it's not a bad logo but it's far from something that would inspire me.
     

Share This Page