I think mood boards have negatives and positives, when I started Uni I didn't find them helpful at all. I thought they took too long and too much hassle when I thought I had the idea in my head. But I've learned to use them in a way that helps me alot these days, even If i've got an idea of what I want to do anyway, I still create a mood board and sometimes it helps me to get even better ideas / images.
I also found something else quite helpful from my advertising and branding class in uni this year (I'm on a graphic design course but we've had ad and branding training). Basically the lecturer told us to make a random list of 'typeface, colour, flower, sky, taste, smell, car, cake, tree, animal etc', and then to take images for each one that represents our idea. Sounds mad but it works really well. The brief was for a fashion brand, and I had to find images that would represent what colour it would be, what animal it would be etc.
This is what mine looked like for the fashion brand >
It definitely helped to bring together the whole image I was going for.
http://img232.imageshack.us/img232/1124/fashionbrand.jpg
Guessing you have come through uni like me? I feel mood boards are such a uni thing. Would anyone agree with that? Would be cool to have comments...
I'm a 2nd year Graphic design student
