I'm the a small business owner of a consumer brand.
I've appointed myself as the creative director of a rebrand and reposition project we're working on. I want to do it myself mostly due to cost restraints, but also because I feel like no-one else will ever share my passion for this brand, along with having a great understanding of our customers needs, and a clear vision of what we want to look, sound and feel like.
The visual assets will be used on our website, product packaging and marketing collateral. I've got a clear vision and insights into our audience, our offering, brand values and attributes. I have a general idea how we can translate through our imagery.
But what exact assets do I need? How can I thoroughly determine which assets are needed, and have an artist produce them?
I've appointed myself as the creative director of a rebrand and reposition project we're working on. I want to do it myself mostly due to cost restraints, but also because I feel like no-one else will ever share my passion for this brand, along with having a great understanding of our customers needs, and a clear vision of what we want to look, sound and feel like.
The visual assets will be used on our website, product packaging and marketing collateral. I've got a clear vision and insights into our audience, our offering, brand values and attributes. I have a general idea how we can translate through our imagery.
But what exact assets do I need? How can I thoroughly determine which assets are needed, and have an artist produce them?