Chris Lord
Senior Member
Hey,
I went to a Xerox seminar yesterday where one of the big things talked about was using variable data printing on printed marketing material, like direct mail etc. I'm not sure what everyone's level of knowledge is on this topic, but briefly it is a software that allows you to change each printed document on the run - be it images, colour blocks or text.
I was wondering how many people have considered using this for a targeted campaign when designing collateral for their clients?
I went to a Xerox seminar yesterday where one of the big things talked about was using variable data printing on printed marketing material, like direct mail etc. I'm not sure what everyone's level of knowledge is on this topic, but briefly it is a software that allows you to change each printed document on the run - be it images, colour blocks or text.
I was wondering how many people have considered using this for a targeted campaign when designing collateral for their clients?