Type Lockup Issues

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Tony Hardy

Well-Known Member
Hi everyone,

I've been working on a rebrand for myself/Canny Creative for the past few days, and I've got a logo that I'm 70-75% happy and positive with.

However, I'm having a real issue with the typography. Everything I've tried just hasn't worked. I'm also not impressed with the overall footprint of the icon.

Has anyone got any thoughts?

cannycreative-01.jpg
 

Tony Hardy

Well-Known Member
Here we go then, 3rd post in a row;

I was going for the angle of "using a great graphic designer/brand identity designer can increase your profits, raise more awareness of your brand and bring you more traffic and sales". So I was thinking down the bars and charts route, then, I misplaced the bars in Illustrator and they dropped above the V, inadvertently creating a pencil shape, which I liked.

Any thoughts?

cannycreative3-01.jpg
 

Stationery Direct

Administrator
Staff member
Whenever I see bars like that at a glance I think music (graphic equalizer), also I think a pencil lends itself more to illustration maybe?
 

Tony Hardy

Well-Known Member
Yeah, I think you're right. I've worked on it a lot more since I posted that up, I'll post an update once I'm back from my meeting.
 
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