Transitioning from a Graphic Designer to an Artworker. Need your Creative Support.

atjgraphics

atjgraphics

New Member
Hello All. Hope all is well.

I am a Graphic Designer who wants to grow her skills and understand how to Artwork or Finalize Files before they go to print.

1) I wanted to get a better understanding of Artworking Photographs:
About the difference between Actual PPI or Effective PPI?
What is the PPI used for when printing Large Billboards/Street Signs vs A4 Booklets?

2) Are there any rules I can check for Artworking Logos? How do I do that?

3) Are there any rules about Artworking Brand Guidelines out there?

Any suggestions, links or tips would be great!

And also if there are any Artworkers on here that I can keep in touch for future queries then that would be great.

Thank you
 
Actuall PPI is the native resolution of a file.
For example it could be natively 72ppi at 10inches by 10inches
So effectively when placed at scale for magazine publication then you want to achieve anything from 265ppi up to 300ppi.

Say you want 265ppi - then it's simple equation
(72/265)*100
Which gives the percentage so to achieve an effective resolution of 265ppi you would need to use that picture are roughly 27%

So you would need your image to be sized at 2.7 inches x 2.7 inches

You started with an Actuall PPI of 72
And to achieve Effective PPI of 265 - you scale to 27%.

Most page layout programmes show these side by side (in InDeisgn for example).


Rules for artworking logos??? Not sure I understand the query.

Same for Artworking Brand Guidelines... not sure I understand what you mean.


Typically an Artworker receives the designed artwork from a Designer.
The Artworker makes amends and prepares the file for printing.

And an Artworker can also receive Brand Guidelines to produce a design piece, which they stick to font/sizes/colours/ etc. to produce the piece based on brand guidelines.


I am both a designer/artworker and litho/digital print specialist - that's all I've done my whole working career, 21 years now.


You can get a two week free trial of Lynda.com
And I recommend doing Print Production courses
https://www.lynda.com/InDesign-tutorials/Learning-Print-Production/495278-2.html

There's a lot to learn
 
Thank you for the suggestion. Will look at the course. Any other links would be great?

Lots of numbers here and don't think I got it clearly but shows what I need to learn. Thanks!
 
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