I really rather like it. Never liked the old one. Simple doesn't mean easy. I like it because it retains the character of the old one while being much more simple and elegant. And I like it because it has no drop shadows, grads, 3D look or any of the other horrible 'web 2.0' effects people have been using on logos for the past few years.
I like the new Microsoft branding too. Give it time. Nobody likes a new logo when it's first released.
It's basically a long-overdue move away from that cheap-and-cheerful online yard sale identity towards something a bit more sober and corporate, as befits such a massive global brand. I think probably the only logo design rule that really isn't up for discussion is the idea of simplification and this - like the new MS identity - takes that to an elegant, logical conclusion.
Gotta say I'm not a fan either :icon_rolleyes: Seems too simple - I think you can take minimalist too far and I think that's the case here. I also feel the font choice is wrong, it doesn't have any personality. Seeing as eBay is supposed to be a personal sales site, I think it's logo should be personable and this just isn't.
I don't really understand why there's so much criticism of the move really.
For me, with a brand like Ebay or Microsoft and so on, everyone recognises it so to have a larger shift away to something newer doesn't make much sense to me - why cause confusion when you're already known worldwide? Looking at the old Ebay logo, it looks messy, archaic and doesn't seem appropriate to a corporation of their size these days, but you don't want to change away from it too much. With that in mind, I think the new logo is the natural progression. It's hardly pulling up any trees, but it doesn't have to because it retains the familiarity of the older, recognisable logo with modernity too.
I also can't understand why people are commenting on the colour scheme and so on as a rip off of those others, it's just the same as what they've always used!
I'm not a "hater" of it but to me it doesn't look like a 'polished' logo. I agree it is a vast improvement on the old web 2.0 style and while I get why they have the letters touching as a nod to the old overlap logo I think some simple kerning helps to give it a far better, more elegant look (this is a 30 second Photoshop tweek but you get what I mean)
There's quite a trend at the moment for large companies really stripping down their logos, like Microsoft as previously mentioned. I think everyone is so used to the ebay logo that it's a bit of a shock and perhaps looks a little bare, once it's on the website I reckon it'll look smart.