The average cost of design per hour....

On average, what is your hourly design rate?

  • Up to £10

    Votes: 17 9.9%
  • £11 - £20

    Votes: 43 25.1%
  • £21 - £30

    Votes: 58 33.9%
  • £31 - £40

    Votes: 30 17.5%
  • £41 - £50

    Votes: 16 9.4%
  • Over £51

    Votes: 7 4.1%

  • Total voters
One of the main problems is that today design is seen as 'easy', hence the number of amateur 'bedroom designers' offering, ahem, "professional" design at a pittance. Thankfully there are still plenty of clients out there who value design and a designers' expertise, the hard part is finding them. But, saying that, once you've found one, they'll probably be able to connect you to others.

Thank you. I guess it's a case of knowing your stuff and sticking in there until you find some decent clients. Sorry to drive this thread off topic. I have posted another thread on this subject.
I usually charge 1 rate for all, but most projects are quoted in full which has cost me but is a fair way to price.
totally depends on the client and there budget offcourse, here in Holland it's usually between 40-50 euros for a pro freelancer.
Actually rate depend on work and professionalism. IF you have full confident to make any design for working like Coca Cola. I think it will help you to pay the higher rate.
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Groan! :(

I'm no marketing professional or anything but even I can see that you may be selling your services in the wrong place all together.
You are essentially trying to sell your design service to a forum of professional designers.
We do this for a living.
I mean, would you go to a cobbler to try to sell them shoes?
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I'm surprised by how little a lot of people are charging.

£30 an hour is quite cheap, imo.

It depends whether you are a sole trader or a limited company etc, with staff wages to pay, business rates and so on. If it is the latter then £30 p/h would not be feasible.

I am a sole trader, I charge a set rate on a project by project basis but I do work out my quotes based on a £35p/h rate and £30p/h for amendments.
I must be doing ok then, as I charge £50 an hour, design only, print quoted separately with a 100% markup.
I didn't know you were a sole trader, I thought you ran you own printers for some reason? Must be due to your superior knowledge of design for print ;)

Oh yeah, printing costs are quoted completely separately from design costs. They depend on how much the printers quote, which I have no control over.

An obvious point with regards to a designer's charges is the 'calibre' of clients they have. Obviously, if a designer has clients with very large pockets, wallets and purses, then charging under £50p/h would be foolish. I wouldn't charge a new start-up the same rate as a large, established corporation. If you can't make some extra buck off a big client, then what's the point?

Other factors include; your valued worth, quality of your work, professionalism, experience etc, etc.
I work full time - but I run a side business as I have for almost 20 years now. I've never really wanted to work for myself full-time, I like working for companies - and I like my side business.

At the end of the day if I wanted to give up either, I could comfortably.

Yes - there are clients, like charities, startups etc. that I give a separate package to. And there's higher end clients that get a different package altogether.
Better to miss a client because you're too expensive than to win them because you're too cheap…

This is the perfect example of that - I received this message from a potential client about an hour and a half ago today:

Notice how they said they 'can't afford my expertise', not my quote or fees, but my 'expertise', as they understand it's not just a logo they will receive, it's the whole service from start to finish. They didn't even try to talk me down, as they know my value/ worth.

Would another designer charge more? Probably yes. Can they get their logo done cheaper? Absolutely 100%. Yes, I have lost out on the work and making some much needed money but I know my quotation is reasonable. I charged a few hundred quid, so in the short term I probably lost out on a couple hundred pounds (possibly less) assuming their budget was even that amount, but in the long term, I have saved money by means of time, as I can now focus on finding other clients that are happy to pay my worth.