Timmo
Member
![sprite_logo.gif](/proxy.php?image=http%3A%2F%2Fwww.underconsideration.com%2Fbrandnew%2Farchives%2Fsprite_logo.gif&hash=0aafec084aca7bcc5ae6ffb49d3e9470)
Brand New: Sprite Gets More Sprite
What does everyone think. Personally I think companies have started to hire partially sighted designers.
the new one is meant to represent a smirk / smile
Agreed Steven. It looks like an amateur designers choice of text, really doesn't work for me, it makes the product look like a cheap alternative.Pepsi: Call that a re-brand? lol. I like it, well the idea behind it, but I don't like the look of the new can, that "modern" text somehow just doesn't do Pepsi justice.
Aha, I see, just looks wrong doesn't it?The lemon is split by the label so that the other half is green to represent lime I believe.
Aha, I see, just looks wrong doesn't it?