setting up press advert


New Member
It must be its late at night but a magazine has sent me thru a press advert specification and it doesnt make a lick of sense for editing. :icon_scared:

"17cm x 6 columns wide"

I have it set up for 170mm x 60mm - but the spec sheet reads: 6 columns '266mm'.

Not sure whats going on there! :icon_thumbdown:
The width of columns varies from publication to publication and will also need to include the space in between; you're estmate assumes columns that are 10mm wide (think about that one) without any gutter.
Ask them to clarify. It's better to admit you're not sure what they want than to have to redo it and look unprofessional
Most magazines will have a Mechanical Specifications sheet where you'll be able to find crop, trim and artwork dimensions for all of the advert sizes that the magazine offers.

If this magazine doesn't have a spec sheet, then you could try phoning up the production department to see if they could help.

If ou ever need Specs for Publications check BRAD British Rates and Data, it has all of the major and many minor publications (Like the Embalmer???). Column widths and bleeds etc.
Very useful.
It looks like it may be a tabloid size magazine, like The Sun newspaper size if this is the case then a 17x6 would be half a page horizontal at those dimensions.

The size I gather is 17 cm deep x 26.6cms wide. If you have not completed the job, I would ask for confirmation in email to keep yourself clear.