pjohnstone
Member
We using SEO as one of the selling points with regards to getting business.
If you design the site with SEO in mind then thats the first step. The two most important areas of the SEO setup are the 'title tags' and the content of the site. All of this must read well and be unique to other pages.
Once this is done its then time to find a niche in the market. If for example you have a training company based in Leeds that train people up in using SAGE then you focus on a local search initially - so 'Joe Blogg - SAGE training company based in Leeds' and then the sub pages should drill down into the content - example - 'Finance Reports - Joe Bloggs Sage training company based in Leeds' and so on.
We have great success in doing this as not only does it get the client traffic, but if you investigate enough then you can really find a niche that no one else is using and thus get you site high up on Google.
An example of this we have done is for our client Ritche Baird.
ritchiebaird.com
They specialise in Insurance and Financial advice. They previously had a website that was almost invisible on google. So we developed a site that honed in ontheir niche market which is high end specialist insurance in Glasgow and Scotland. By doing this they are not only ranking high for 'Insurance brokers Glasgow' which gets 3000 searches per month on Google. They also sit top for 'Specialist Insurance Glasgow' which they have already had some business leads from. This site has been on Google for less than a month.
Simple SEO techniques usually work the best.
If you design the site with SEO in mind then thats the first step. The two most important areas of the SEO setup are the 'title tags' and the content of the site. All of this must read well and be unique to other pages.
Once this is done its then time to find a niche in the market. If for example you have a training company based in Leeds that train people up in using SAGE then you focus on a local search initially - so 'Joe Blogg - SAGE training company based in Leeds' and then the sub pages should drill down into the content - example - 'Finance Reports - Joe Bloggs Sage training company based in Leeds' and so on.
We have great success in doing this as not only does it get the client traffic, but if you investigate enough then you can really find a niche that no one else is using and thus get you site high up on Google.
An example of this we have done is for our client Ritche Baird.
ritchiebaird.com
They specialise in Insurance and Financial advice. They previously had a website that was almost invisible on google. So we developed a site that honed in ontheir niche market which is high end specialist insurance in Glasgow and Scotland. By doing this they are not only ranking high for 'Insurance brokers Glasgow' which gets 3000 searches per month on Google. They also sit top for 'Specialist Insurance Glasgow' which they have already had some business leads from. This site has been on Google for less than a month.
Simple SEO techniques usually work the best.