Printing logo advice needed!!

[Rebecca Whitehurst]

Hi guys,

Just completed a logo design (below), and client wants large version for use on a banner. Obviously, when I increase the size, as majority of logo is vector there is no problem, however there is a dropshadow behind the logo which can only be rasterised a certain amount. Im still very inexperienced when it comes printing matters... should I keep the drop shadow as a raster or do I somehow make it a vector? Also, do I send the client many sized versions for various uses or will just one vector version of the logo suit all uses, since it can be scaled as needed? Please advise - ur help is always appreciated!!

 

[Stationery Direct]

Yes you need to make the drop shadow vector, see here...

http://vectips.com/tutorials/create-non-raster-drop-shadows/

or

Quick Tip: 100% Vector Drop Shadow with Illustrator CS6 | Vectortuts+

With regards to what to supply the customer, he/she may not have illustrator so it is always good practice to supply some mainstream file types (.jpg/.gif) in different resolutions (72dpi/300dpi) for use online and for print.

 

[Rebecca Whitehurst]

Thanks for the quick reply!

Becky

 

[LovesPrint]

I'd send the illustrator file along too, for the customer to pass on to printers and designers if requested. It's a jeffing nightmare when all I get is a crappy jpeg.

 

[Rebecca Whitehurst]

Thanks.. yes I always send Illustrator and EPS files with the PNG