Did you mean regarding the 10/gift image part or more the overall design?I think maybe the execution could be a little tighter perhaps.
I feel it looks a little more like a banner advert
That has definitely been the biggest challenge with the logo due to the length and 'sentence like' nature of the business name. It looks better in situ but I will have a think on a reduced version.You could possibly keep that but make a logo using the same font and a similar colour
Could you maybe play with "for under" below GIFTS (to the same width) and then increase the $10 Box thingy to the height of those combined?