Personal Trainer identity - two options

Paul Murray

Ultimate Member
I'm torn between two options for an identity I've been designing for a personal trainer. Her initials are LD, and her company name is LD Fitness.

This is my original idea...

This is a refined version with the LD dropped from the type and the mark itself forming the initials that someone suggested is a better, cleaner option.


I agree with it being cleaner, but I feel it's losing the company name this way, it just seems to say "Fitness". Also, the mark itself is based both off her initials, but is also intended to be an abstract representation of a trainer and a trainee: The left 'figure' (L) represents someone performing a sit up, whilst the right 'figure (D) represents a trainer applying weight to their legs to aid them, like this...


I feel it needs her initials in the type. What do people think?
Stick to your original idea. The one with the LD above it is best. Maybe also try a more rounder edge to the LD points.
Although the second option does look cleaner, I agree with you that her initials in the type is needed, as the symbol/mark is too abstract to make out the form of the letters 'LD' instantly. Because of its 'abstractness' I did not for one minute think it was a trainer and her trainee, I was struggling to see what it represented. I thought of things like a piece of gym apparatus/equipment (but I couldn't make out what) and I even thought maybe it was meant to be part of the outline of a treadmill. The trainer and trainee idea is good but it is not clear in the design. I also feel the symbol is a bit too sharp, which I think really stands out.
I agree with the above, original one with rounded ends.

I think the logo could possibly work as a stylised figure illustration, but it may look too contrived and start to look less like LD.
Thanks for the feedback guys.

I think the logo could possibly work as a stylised figure illustration, but it may look too contrived and start to look less like LD.

I knew this would be the problem from the start, in order to look like one, it has to look even less like the other. I tried to merely hint at the figures, rather than actually show them. I like abstract logos that have these 'hidden' concepts that make sense when they're pointed out.
I agree with the above.

My only concern is it being printed at small sizes, like business cards, if the narrow part of the logo will print ok, especially if the decide to use a foil stamp, or emboss it or something.

Same concern here if the logo is to be embroidered - will the sharp end on the logo end up pulling the thread loose because it's so thin in that area.

I'd beef it up a bit for this reason. Slightly thicker and more defined in the thin area.