It's technically decent, competently put together and the message is clear enough but I worry that it feels a bit dated, a bit low-end and a bit generic, if I'm brutally honest. Depends who you're aiming at, of course (and you know them better than I do) but, specifically - to my mind at any rate - the soundtrack kind of has that local commercial radio at 4am feel to it and the the 'eureka', 'put the kettle on' and 'nothing we like more' lines come across like a shoehorned effort to engage on a folksy level that sounds out of place within the overall context; also, the infographic element is a bit 'easy', having that off-the-peg, looking-at-local-advertising-on-the-screens-while-waiting-in-line-at-the-post-office feel to it. I guess there's a reason why that kind of presentation exists and it must work on some level but - and clearly this is me speaking as someone with their own ideas about design/presentation - it doesn't grab me, I'm afraid.