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Hi Mimoza_79,
The basic concept behind an ad is getting across an idea/emotion or to create interest to view and purchase.
Your ad, though technically competent, I personally think misses out on a few points.
1. The emotion you are trying to convey 'increase the Adrenalin'
The font and the position is not conveying the thought 'INCREASE' the font is basic, and can be
effective if simply small and bold, with confidence.
2. The most major omission is the Corporate logo...TOYOTA would insist, and a contact, www or phone.
3. The vehicle is a 'P Registration??' remove the plate altogether.
4. The vehicle is static with muddy tyres think further, tilt??? What will get the adrenalin going in the
mind of the viewer?
A well produced technical piece, but go back to the emotion you wish to convey and consider the image, then
question..is this getting me the message that a Toyota 4x4 get's my heart beating faster and is thrilling?
Interested to hear your thoughts.