30two
New Member
Hi peeps,
I went to the launch of ATTIK's latest book - NoiseFive last night. If you're into design books and experimental print techniques then you owe it to yourself to grab a copy.
While it isn't cheap (£65), ATTIK reckon they will only break even when the limited run of 3000 books are sold. Where NoiseFour was mass produced by a major publisher, ATTIK had no control over the materials or print, which for any designer is as much a part of the process as creating the artwork. They have funded this one themselves so it's not about making profit - it's all about self-indulgent design and print, which is really refreshing.
The book features experimental designs from ATTIKs various studios around the world along with the history of the design agency which I haven't read yet, but from knowing a little about ATTIK, I reckon it will be an interesting read.
The reason it cost so much to produce is that it really pushes the boundaries and uses 30 different spot colours throughout printed on 9 very different stock materials and also contains 40+ print finishing techniques:
Emboss
Deboss
Matt Laminate
Spot UV Gloss Varnish
Cellotex Textured Varnish
Phosphorescent Ink
Hi-Build Gloss Varnish
Thermochromatic Ink (Rub and Reveal)
Photochromatic Ink (Light Reactive)
Silver Latex (Rub and Remove)
Fragrance Burst (Rubber)
Fragrance Burst (Floral Bouquet)
Foam Blast
Laser Cutting
Foil Blocking
Screen Print
Basically this isn't a normal design book!! Definitely a worthy addition to your library!
check out attik.com for more info.
Oh, and before anyone asks...I'm not associated with ATTIK in any way - sorry if this reads like a gushing advert - I just love great design
(and books) :icon_rolleyes:
I went to the launch of ATTIK's latest book - NoiseFive last night. If you're into design books and experimental print techniques then you owe it to yourself to grab a copy.
While it isn't cheap (£65), ATTIK reckon they will only break even when the limited run of 3000 books are sold. Where NoiseFour was mass produced by a major publisher, ATTIK had no control over the materials or print, which for any designer is as much a part of the process as creating the artwork. They have funded this one themselves so it's not about making profit - it's all about self-indulgent design and print, which is really refreshing.
The book features experimental designs from ATTIKs various studios around the world along with the history of the design agency which I haven't read yet, but from knowing a little about ATTIK, I reckon it will be an interesting read.
The reason it cost so much to produce is that it really pushes the boundaries and uses 30 different spot colours throughout printed on 9 very different stock materials and also contains 40+ print finishing techniques:
Emboss
Deboss
Matt Laminate
Spot UV Gloss Varnish
Cellotex Textured Varnish
Phosphorescent Ink
Hi-Build Gloss Varnish
Thermochromatic Ink (Rub and Reveal)
Photochromatic Ink (Light Reactive)
Silver Latex (Rub and Remove)
Fragrance Burst (Rubber)
Fragrance Burst (Floral Bouquet)
Foam Blast
Laser Cutting
Foil Blocking
Screen Print
Basically this isn't a normal design book!! Definitely a worthy addition to your library!
check out attik.com for more info.
Oh, and before anyone asks...I'm not associated with ATTIK in any way - sorry if this reads like a gushing advert - I just love great design
(and books) :icon_rolleyes:
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