New company name and brand identity

[georgethomasmay1]

I’m designing a logo for a business that is rebranding specialises in selling 4X4’s and Vans and customising them with body kits. Attached is an example of the kind of work they’ll be doing.

My client has asked me to create a business name and brand identity that effectively represents both aspects of the business. They’ll be fitting aftermarket parts for customers as well as building bespoke, made-to-order vehicles.

Here are some name ideas we’ve come up with so far. I’d love to hear your thoughts on both the names and the design.

Some of our competitors include:

Urban (https://www.urban-automotive.co.uk/)
Seeker UK (https://www.seekeruk.com/)

We’re looking for a name that’s modern, stylish, and reflects aesthetics and performance. Ideally, it should be short, catchy, and memorable. Any other name suggestions are welcome

 

[hankscorpio]

Anything original to show or just copies of other logos?

 

[georgethomasmay1]

This is all I have. They may not be truly original but they will work fine

 

[hankscorpio]

This is all I have. They may not be truly original but they will work fine

They may not be truly original, but that doesn’t mean they’re okay to use.

Ripping off other logos isn’t cool. Designers put time and effort into their work, and taking their ideas without permission is no different from stealing. It’s not just about ethics, it can also lead to legal trouble if the original company decides to take action.

Think of it like this: If I baked a cake for a bake sale and someone ran their finger through the cream, the cake would be ruined. My hard work would be wasted, and the bake sale wouldn’t be the same. That’s how it feels when original designs are taken without permission.

If you want to improve as a designer, challenge yourself to create something fresh.

We can't fairly critique this work because it's not original. It wouldn’t be fair to those who put in the effort to create something unique.

Good luck on your journey. If you want to post original work and push yourself creatively, that’s great we’d love to see it.

But posting copied designs in a forum of professional designers? That’s like someone taking something we worked hard on. It doesn’t sit right.