Need feedback on my own logo brand

ana sapage

New Member
I totally agree. But this is a logo for a graphic designer. They aren’t selling luxury goods. They are just marketing a service.

I’ve done a lot of testing in this over the years and in most cases for a service provider just putting the name of the business at the top of the page is all you need. I agree the font and colour are important but not the logo. Do some testing yourself and see what happens.

Without scrolling up, can you accurately describe the logo on this forum? You may remember what it says but not the details.
Should i go for a word mark logo then?
I mean sapage name on its own is quiet unique somehow not many have them.
 

ana sapage

New Member
What if i do something like this?
In lower case is more readable.
And separate it by the silabs does it make it more hard to read?
 

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Wardy

Well-Known Member
Word mark, yes. What you've done there, definitely not.

Like you say, your name is unique, so Sapage Design will look fine. Sapage in bold with Design below in caps. Simple. Maybe do something with the the two a's
just to make it different.
 

ana sapage

New Member
Word mark, yes. What you've done there, definitely not.

Like you say, your name is unique, so Sapage Design will look fine. Sapage in bold with Design below in caps. Simple. Maybe do something with the the two a's
just to make it different.
And the color? The name as french origins should i include in the typography in some sumbliminal message meanig?
ik i must not mix to much quantity of colors ...
 

Levi

Moderator
Staff member
Honestly I think you're getting to tied up in trying to do a 'fancy' design around your name, it doesn't need to be. You've also got to think about how it will be read, not every country reads left to right, some do top to bottom, some do right to left.

What does sapage look like when you hand write it, think writing a signature, could it be done with a nice calligraphy style pen/font, try some variations in how you're doing it. It doesn't need to be some random layout that uses the letters in your name.

Remember one of the most unique things you have is your handwriting....
 

ana sapage

New Member
I thought about handwriting to cux it sure does relates to a signature and on its own identaty of some kind but i do want the logo be a simple and easy readable as much as have this modern look.
Does relates more to me.
XD i also been told my handwring is quiet hard to read so i puted that instantly out of the picture. I did thought about find one legible hand writing but...
Sans serifs fonts are modern and clean simple not as much readable like serifs but helvetica for exemple is pretty readable or some of the classic fonts right?
I did made some studies in my phone and i come across that SAPAGE somehow as AnA included for is just out a leg on P and make it low cade n.

So i made some study in my phone and thatd wut i got.

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Levi

Moderator
Staff member
Nope, reads as sarage to me.

You're back on that 'merging' stuff theme again... move completely away from 'merging' stuff and try again.
 

ana sapage

New Member
Nope, reads as sarage to me.

You're back on that 'merging' stuff theme again... move completely away from 'merging' stuff and try again.
What about this?
I am just gona put designs sence is alot more shorter and reads better in small sizes.
 

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Levi

Moderator
Staff member
Better imo but there's some balance/spacing issues you'd need to work on
 

fisicx

Active Member
Don’t add a description of what you do. It limits the scope of your business.

Just use sapage
 

Stationery Direct

Administrator
Staff member
Don’t add a description of what you do. It limits the scope of your business.

Just use sapage
I disagree with above, I would display GRAPHIC DESIGNER in this instance. Anyone who sees your logo be it in print or digital, they know straightaway at a glance what you do, SAPAGE on its own means nothing.
 

fisicx

Active Member
You don't use a logo in isolation.

On a website or business card for example you would have a tagline/phone number etc.

People outside the industry often don't know what 'graphic designer' means. One marketing wonk I know calls anyone who works with images an 'illustrator'. A graphic designer according to him does comics. Might be a extreme case but it's better to tell potential clients what you do rather than what you call yourself.

Or have two versions of the logo. One without for the website (becuase a tagline needs to be indexable) and aother with for where the logo is the only thing you will see.

As an aside, I've had a look at local graphic designer websites and none of then make me go wow... Most are just pants.
 

Levi

Moderator
Staff member
I'm with @Stationery Direct in regards to the use of a description.

Until they're established, diversify or if they decide to expand with more staff (in which case they can just change the description to 'design studio') they need to cater to the lowest denominator in terms of marketing. Adding in 'design' or 'graphic design' emphasises the area of expertise of the company.

If you remove that description, you are then forced to include other information, because for all I know looking at SAPAGE I think of 2 things, spelling mistake (savage) or someone that is trying to sell tree sap.

I have no idea why you have so many people in your 'circle of friends' that don't know what graphic design is but in mine, even outside of the design side of things, pretty much everyone I know knows what it is.

As to looking at websites from graphic designers.... well they're not web designers are they and lets be honest for most 'web designers' out there it's case of editing templates or doing a cookie cutter design.
 

ana sapage

New Member
Until they're established, diversify or if they decide to expand with more staff (in which case they can just change the description to 'design studio') they need to cater to the lowest denominator in terms of marketing. Adding in 'design' or 'graphic design' emphasises the area of expertise of the company.
I agree with that i been do some researching and there is people that only out designs or graphic design mostly cux they freelancers starting out. Cux most freelancers have no idea their passion or they are general about wut they wanna do.

However there is also already settled designers that instead of just put design specify their line of work even further.
And put like illustrator or we designer or so.

Sence i am a freelancer and i still not sure wut specific line of work i will do for future career i am go with designs its the simplest.
 

fisicx

Active Member
But designs is very generic. What do you design? Clothes? Furniture? Houses? Cars?

If I need a poster doing for a school can you help? Or can you create some montage banners for a website? As soon as I land on your website it should be clear exactly what you do. This is why a tag line is so important.
 

Levi

Moderator
Staff member
@fisicx
'Design' or 'designer' is generic... and, so what.... it's also a very well known term. Every person on here who specialises in a form of design will refer to themselves as a designer, either with an additional part such as graphic or web at some point in their career.

From a very simplified standpoint a 'designer' can do everything you listed, can they do it to the level of someone who has more specialist training or experience, no, but they can do it and depending on the requirements of the client they may be able to do the work they're being asked to do. I can tell you first hand (my background is product design) that if you ignore the engineering/manufacturing side of the process any capable 'designer' can turn their hand to designing furniture, clothes, cars or any other thing that requires a person to be creative.

I also think you're starting to get confused with the term tagline, you don't need a tagline on or with a logo, especially if you're focusing on the website like you seem to be. Including 'design' in the logo is not a tagline, a tagline is something that goes with the logo, think 'taste the feeling' that coca cola uses for example.

Besides you have so many other ways to draw attention to the services you offer on a website, designers have 'artwork' they can show, you can use good seo orientated written content and even the design of your site itself to draw attention (imagery, bold text, different size text etc) to the major areas of your expertise. At the same time this would help with search results, even more so if you have a dedicated 'services' page. You know those things YOU have mentioned to other people wanting critiques on their websites and then got reminded about when you did your own template....
 
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