Looking for some feedback on a logo design for a new clothing range

[pete.892]

Early stages but some honest feedback would be appreciated

 

[hankscorpio]

It's a beautiful illustration.

The word "First" reads as "Evist" though.

 

[Wardy]

Too much detail. If it's for clothing it will need to be legible at a small size. Google 'unicorn logo' and have another go. You'll find most of them are drawn in profile. Remember, KISS!
Simplify the text too, and have it running in the same direction.

 

[@GCarlD]

Very nice drawing indeed but this is not a logo design, this is an illustration. I echo Wardy's advice.