tim-ater said:
Gotta say, I really don't like any of them Maybe it's the watermark on the back that's distracting me, or maybe it's the colours, or maybe it's even the font, but it doesn't seem to emphasise "outstanding" IMO.
Sorry, but I had to say
No apologies needed Tim, honest opinions are what I'm looking for!
I think it's partly down to the choice of font. This is potentially a paid job, but only if I secure the contract, he's pouting about to a few different designers to make sure he gets what he wants, so I can't really afford to spend out on a commercial logo, hence I'm limited to dafont.
Regarding colour choice, he says he's looking for something in this mould, something to catch the eye and stand out. For me Black & Red/Pink seem the front running colours.
Mesh PS - Promotional Products and Merchandise
Greg said:
Hi Fred,
I like the connection of standing and branding on the latest concepts, as a thought have you tried pushing 'Out' to the left of the ascender of the 'b', and perhaps try lifting the whole word outstanding up a bit so the tail of the t in 'Out' connects to the b of 'branding'?
I'm pretty sure the latest concepts are the same typeface as that of the designforums logo! Have you tried many other slab serif options? To me the stacking of the two words looks slightly awkward with that particular typeface...
Just to confirm, what is it that the company physically does?
Greg
Hi Greg, cheers for taking the time to comment
I hadn't thought of connecting the 't' and 'b' together, that's certainly an idea worth trying.
The font is indeed the same as the design forums, I realised after I had designed it, that Manfred Klein does get about a bit. I haven't looked at any other slab serif fonts as I'm currently limiting myself to dafont only, hardly professional I know, but with limited funds if any available and no 100% guarentee of funds coming from this I'm not sure what else to do. Maybe I'll ask for £50 for the mock ups and then pursue a paid commercial font.
The company has two segments, the first is consultation regarding branding merchandise and the latter is actually selling branded merchandise. These will be two pretty much seperate entities with seperate websites, although they're looking to keep them under the same brand, the same logo.
mrp2049 said:
I think the coloured text sits nicer under the black text. if the t and the b lined up better it might not jar as much.
Question, why have you used different weights for the out? it works, and it breaks up out and standing, but in these cases, you've got 2 colours and 2 weights for 3(ish) words.
I did it just to emphasise the rhyme of 'standing' 'branding', is it all too much?
philjohns said:
Definately prefer the second batch to the first lot but get rid of that outline. It just doesnt work for me.....and it wouldnt shrink well either.
I like the way that branding falls infront of the "t" of OUT and then behind the "g" of STANDING.
Maybe try a simple fade to enhance this?
Hi Phil,
I take it you mean the added weight on the 'standing' and 'branding' parts. I'll present the client with a few options, one with all the same weight and one with varying.
EDIT: Ah, I see that the outline is a darker black to the main colour, it was supposed to be a thicker weight of black, rather than an outline.
Regarding the fade, I don't really understand what you mean? Surely in logo design you want to keep it as simple as possibly, adding a fade would only complicate things when printed on different media?
Thanks for all the constructive criticism all, more than appreciated :up: