I'm designing a logo for a company called iNAUTICA. They sell sail yachts and in the future maybe motor yachts. This is my thinking so far. What do you guys think?
Considering the probable diversification into motor-powered yachts, is the sail device the best solution?
Aww damn, I was about to say I really liked it but you raise a REALLY good point there.
I like the concept but feel the device maybe needs to be more like a sail, i'm thinking moth at the moment, too symmetrical maybe? Isn't one sail usually a touch smaller?
With regards to offering motorised in the future I don't think the logo has to depict every single product for 'sail' (see what i did there) and think the idea you have is fine, epecially if sail boats are their main product.
Just my thoughts...
... With regards to offering motorised in the future I don't think the logo has to depict every single product for 'sail'...
'Tis true but there are many other ways to depict the concept of boating without sails (I only mention it as it's in the brief). That said, I think there's something quite neat to explore in the visual overlap between sails and a ship's bow: however, looking closer still, I now see the lower case 'i' in the centre which I think is perhaps cramming in a bit too much.