Hi Stumpy,
Personally I really don't think this works. The green pulse that represents the 'N' is distracting, as a mark it is clashing the space within the type.
I also think having it cramped into a circle cutting the edges off the text really makes it feel claustrophobic. I identify with the pulse as a link to heart
rate and the benefits of increasing heart rate. I however do relate the pulse too strongly with medical. Bupa incorporate a softer verion of the pulse.
However that is my perception, others might see it a perfect fit. You could try a more suggestive approach with the pulse. Think this sort of thing was
done in the late 70's late 80s. You could create the pulse in the shape of a sprinter or an active looking pulse. So the peaks and troughs reflect a human form?
Just an idea, it is a bit retro but could be worth having a tinker with it. Could work out quite cool. Think my local sports shop back home used to have something similar.
Possibly investigate a few more concepts? try working with some different mark and font combinations, orientation and positioning. ie; have 'BRUCE FITNESS'
all on one line with the mark above or below or inbetween. Maybe even just his name on it's own? I think the green and black can work well. Look at a rectangular
block of black, that will fit the typeface better.
Let the type breathe a little. Never be afraid of space. The spacing between the characters (Kerning) looks a little unnatural for the typeface too.
If you look at Fitness First they have just gone through a rebrand. A nice strong typeface slightly italicised suggesting a bit of motion. Topped with a nice strong mark,
you could use the 'F' anywhere. Posters business cards and as a vinyl lettering on the walll within the gym it is dynamic and very strong.
Something to consider is how this will translate to use on Business cards and possibly a PT polo shirt whilst he is training with clients.
I hope there is something useful in there, it is intended to be constructive so I hope it is taken that way. :icon_smile:
Damian
