Last time I did market research

[revendel]

Last time I did generic consumer research on logos, I ended up with a logo that was drawn by a 3 year old. Any advice or suggestions to the following logo would be much appreciated. Color palette is limited to cheddar wood, granite black, gray, brick red.


https://drive.google.com/file/d/0ByWzkqYHcZqSTEd4UzBDaTd6RTQ/edit?usp=sharing

 

[Paul Murray]

It's currently not as legible as it could be. I read it as "otel 24".

I also don't like any of the others for the same reason.

What's the thinking behind the blocks behind the type? I don't really understand it.

 

[Ronnoco Design]

I agree with Paul, just something not quite right about it.

Maybe if you can separate the characters from the edge of the logo but keeping the same style then it might look better?

 

[revendel]

I agree with Paul, just something not quite right about it.

Maybe if you can separate the characters from the edge of the logo but keeping the same style then it might look better?

How about now:

ISSUU - Corporate Identity: Hotel 24

 

[Ronnoco Design]

How about now:

ISSUU - Corporate Identity: Hotel 24

I clicked the link, it said page not found

 

[revendel]

Looks like Issuu generates a different link for the uploader compared to a share link.

Click Here