HUGO Create Surreal Appeal


New Member

I work for a creative platform by HUGO BOSS. We've got a design competition going on at the moment and I'd be very happy if some of you fancied checking it out.

You can find all the details at HUGO Create or you can behold, the brief...

Every artist is influenced by historical movements in art, but to become a success in modern art you have to interpret influential eras in the style of the time. So the brief for our new challenge is to create a design inspired by the least limited of the artistic genres, surrealism. And we want you to interpret it in a progressive HUGO way. What should surrealists be doing today? Should you be twisting the minds of Dali and Miró? Or should you revolutionize surreal to make it really real? Show us how surrealism should work today, and include the HUGO Man bottle in the design.

Due Date:
The deadline for entries is 28 February 2011

Winner announcement:
1 April 2011

• 10 winners are selected and each receives $500 cash.
• One overall winner will be the subject of a feature on the HUGO Create blog.
• The winner will be featured in i-D, a prestigious, urban design orientated magazine.