How is this done?

This is my first time here and I hope I am posting in the right place.

Does anyone know how this would have been created? I have looked for tutorials on it but haven't been able to find anything other than the folded heart effect.

stock-vector-valentines-day-background-with-sticky-in-heart-shape-eps-119753272.jpg

Many thanks
 
What Paul said, it's gradients, for the internal one, select the heart and go to select > modify > contract and do it by like 10pixels. Then add the gradient (I think that's about right, I might be wrong about the menus).
 
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