Couldn't agree less. There are lots of reasons why 'big corporate companies' are great sources of work for freelancers of all kinds. They are made up of business areas, divisions, departments, subsidiaries, all with their own needs, many of which you or I have simply not thought of, an Extranet for a supermarket franchise chain, for example. They are constantly looking out for and testing new markets, and putting out new products. They try to keep their products differentiated - Coca Cola doesn't want you to think of Sprite or Aquarius in the same breath. They need to market in different places - Dublin is not the same as London, Canada is not the same as Australia - and to different segments (hey! Let's sell cocoa to TEENAGERS! Cocoa is cool!). They make lots of mistakes (think of all those things that only appear on the shelves for a few weeks, strawberry-flavoured Nestea shandy or whatever) and they don't mind. And most corporate business in fact is not aimed at the mass public but at other businesses or the public sector, so there is an awful lot of money spent on marketing motorway toll systems, or dialysis machines. I see a lot of opportunities for freelancers.It would be silly for me to offer my Web Design to big corporate companies, they'd only hire big web design companies!
Let me rephrase my answer..I couldn't possibly, or would want to, compete with the big web design companies. I'd love to make a website for coca cola as a freelancer. But it ain't gonna happen is it???
I'm trying to make the point that I'd focus my Business at realistic target audiences. Find my OWN niche and start small, as it were.