Honest Feedback

[Dan from Visions]

Designing for yourself is always difficult...

After ten years we decided to rebrand and redevelop the website.

I've had both positive and negative feedback.

We are BOLD < UNIQUE < CREATIVE and therefore want to attract this particular audience.

I won't share the feedback I have had previously so I can get some genuine honest feedback.

Please check it out - visionsdesign.co.uk/

 

[sprout]

Honestly, for a company that is bold unique and creative, it looks remarkably like a thousand other template sites out there. It certainly doesn’t say original.

 

[Levi]

Ok first impressions...

• video doesn't work, most browsers now stop auto running video's as well
• the first thing I see on your site is a black bar with 2 icons and a big expanse of white nothingness... until I move my mouse and get the 'pointer'
• big blob in middle of white screen that is the pointer... ugly and doesn't follow standard convention of an arrow...really don't like this
• my browser plugins are blocking 8-10 items and 8-10 trackers.... now some of them I can understand the use of but I'm a huge fan of 'blocking trackers' so the less the better on websites imo.
• most people skim text and the first 'visual' representation of your business I see is about cakes....
• it feels too 'big'.... honestly feels like you designed it around mobile phones/tablets and forgot about desktops because scaling it to mobile/ipad size seems 'ok'
• don't like the choice of font, it's just not nice to read
• apart from being 'black and white' it's anything but bold, unique and creative if I'm being honest.... and sprout is right it does have a 'template' feel about it.
• I really don't like menu either and it disappears, leaving a big black bar I can't do anything with as I scroll down....
• did I say I REALLY hate that black blob for a pointer you've added....
• you might want to check out your 'websites you've done' in google searches too... nada architects has some japanese as their description

 

[Wardy]

Wow! That's really not nice to look at on a desktop. Everything Levi says really. Too big, too 'Flashy', too black and white. I don't like to be shouted at.

 

[Stationery Direct]

Agree with all of above unfortunately.

 

[Naby]

Honestly, I got tired going thru the website. It's too much "in your face". The hierarchy is all over the place, I don't know where to look at. Some of the texts over the images are unreadable, I would've add a black background overlay on the top of each image to make the white text more readable. The "Get Started" button doesn't seems like a button. (no hover effects). There are a lot of things wrong in this website.

 

[New Perspective Studio]

This one is going to be rough please don't take it personally.

Wayyy to much movement on the website at the start - Look at cumulative layout shift -
That video is so fast I can't really get a chance to read it.
If you take it down to mobile the video is small normal i know but then the speed and reading of it become nigh impossible. I would kill the vid for mobile.

The site is small I mean for somebody with a big bold unique approach you are sitting with 2-3 pages... actually talking about the services but you supply web, SEO, branding, digital marketing, ppc, and video services this smells of the template to me.
Literally like if i wanted to know about your SEO services where do I go nothing on the homepage, i click on the menu button and nothing even there. I see it stuck away in the footer (last resort) to find its not even a link. And all those links go to the same URL... digital marketing.
This is an example of a flashy design with no thought behind it whatsoever.

I don't know if this is your first site - if you are new to this but there's a lot to do here, not impossible just need guidance and thought behind what you are trying to give to people.

I was once told something which really changed the way I did design work if you like it there's probably something wrong with it, because designers do not think like consumers and consumers are who you are designing for not yourself.
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Structure your services and get into detail about them.
Think about user navigation coming in for a certain service and design for that.
Less movement
Use bullets
Stop talking about how good you are at x so much and talk about what you actually do in terms of x.
Offer value to the user - useful info to resolve their problem.