T
Tony Hardy
Guest
The Harvard University Press logo has been completely revamped and redesigned by Chermayeff & Geismar. As when any major logo with heritage changes, things probably aren't going to sit to well with a lot people.
However, I have to say I think it really works. When it comes to apps, tablets and e-readers, I think the new logo has a lot more mileage.
I don't like the mark itself particularly, but in use, I think it's very affective. What does anyone else think?
http://www.creativereview.co.uk/cr-blog/2013/january/harvard-university-press
Also, I would sever one of my feet off to have a client list as impressive as Chermayeff & Geismar. I wonder how much they're costing out at?
However, I have to say I think it really works. When it comes to apps, tablets and e-readers, I think the new logo has a lot more mileage.
I don't like the mark itself particularly, but in use, I think it's very affective. What does anyone else think?
http://www.creativereview.co.uk/cr-blog/2013/january/harvard-university-press
Also, I would sever one of my feet off to have a client list as impressive as Chermayeff & Geismar. I wonder how much they're costing out at?