I started writing this a few days ago - it's not finished - but should give a good idea how to proceeed
This way - your price list will show your client what to expect cost wise.
Basically select what is required - plain text, to infographics, to charts/graphs, to stock images, editing
It looks complicated - but it's like a menu - I went far too deep
That's why I haven't finished the below - because it's too much to reduce it to a basic menu
But it's up to you - this how I would start a pricing package
Shows the client what to expect - and if they come back asking for a 64 page booklet - then you can refer to the price list depending on the content required.
Or keep the price list to yourself - and just tell the client your project is ranked as intricate on our estimate and it's approximately X amount.
However, this is just an estimate and final cost may be higher/lower.
A booklet can't be 14 pages for starters...
Anyway - whatever your hourly rate is.
You might have
Setup = £50 (can be waived at your discretion)
4 page cover - Complex = £150
8 pages text - Elementary = £75
2 pages infographics = £150 (ad hoc)
2 pages graphs/charts = £50
=£475
- setup = £50 (also your hourly fee for example)
With the below scale your client will know what to expect in terms of pricing.
Setup is £50 then: Per 4 pages
Elementary - £25
+Plain Text
Basic - £50
+Images (supplied no editing)
Moderate - £75
+Tables
Intermediate - £100
+Graphs/Charts
Advanced - £125
+Photo Editing
Complex - £150
+Stock Illustrations/Stock Images
Intricate - £175
+Editing Stock/Supplied Files
Ad Hoc depending on the complexity
Proficient - £200
+Special Folding/Requirements
Advanced - £250
+Special Finishes/UV Spot/Die Cut/Embossing, etc.
Expert - £300
Infographics
Masterful - £400
+Packaging
Pinnacle - £600
+Video/Animation