I'll take the one with the working website and bigger brand identity
Different take here but it's basically supporting Berry (who has years more experience than me and most others on here)
The simple fact is that print is dying, (as much as I dislike it) the iPad (and android slates) is encouraging tablet/slate apps which replace magazines, these apps are usually based on web technologies, html5, adobe air etc. Rupert murdoch (spelling) is even making his websites pay per view (stupid idea at current prices) meaning they can see the end of printed newspapers, they've introduced apps to allow viewing on iPad etc too.
Yes there's an element of design involved but the number of people required to do said design is reduced while the number of people required to do the coding is increased.
The technology is still prohibitively expensive so it's not going to die overnight but I'd say within 5 years printed magazines and newspapers will be a thing of the past and be used (if still available) by the technologically less inclined. Same principle with street ads, digital billboards are here already, so they're heading down the web or video based route too
Personally I can't even remember the last time I actually had to print work off for a client, it's all digital medium in my case (admittedly I'm cad rendering etc) Most companies can now show work on a big flat panel tv on the wall, plenty of companies are using the iPad (or a laptop) as a device to show work to clients. Hell you don't even need to meet up in this day and age with video conferencing, email and that sort of thing.
Web is the way forward in terms of easily accessible job prospects (you still need to be good obviously), it's a much more future proof option than graphic design/communication. Just think, what you would do when the web apps take over, bit of image manipulation, a bit of graphic work here and there, the rest is type and code, you don't need a designer for that so why hire more than one or 2 graphic designers when they'll be sitting around doing very little.
Note: I'm separating illustration from graphic design and just referencing the types most commonly seen (ie magazine and newspapers)