Hello, I am looking for some feedback on a ficitious logo I've design for Flateyri Fins. Flateyri is a small village in the North West of Iceland, that I had the great pleasure of visiting in 2007 as part of a volunteering program.
Here is the brief:
Flateyri Fins aims to provide tourists and adventure seekers with an intimate whale watching experience in the Westfjords of Iceland.
· Longer term, the business aims to be one of the main attractions in the Westfjords.
· The logo needs to be versatile enough to work on small scale leaflets and large scale (on the side of a boat).
· It will need to differentiate from the main competitors: LakiTours – Whale Watching Holmavik and Beffa Tours.
· It needs to target the following audience: International leisure tourists, Adventure seekers, Families, Gap year tourists.
· The ideal customer is: Someone aged between 30s – 40s, likes to travel off the beaten track, very independent, enjoys adventure and thrill seeking, likes outdoor brands and new experiences.
· The logo should relate to the following words: Exciting, relaxing, safe, different, informative, clear.
· The logo should create the reaction “let’s get close to nature”.
· Logos that have desirable a similar look and feel are 66 North, Manly Whale Watching, Whale Safari, Elding.
Here is the brief:
Flateyri Fins aims to provide tourists and adventure seekers with an intimate whale watching experience in the Westfjords of Iceland.
· Longer term, the business aims to be one of the main attractions in the Westfjords.
· The logo needs to be versatile enough to work on small scale leaflets and large scale (on the side of a boat).
· It will need to differentiate from the main competitors: LakiTours – Whale Watching Holmavik and Beffa Tours.
· It needs to target the following audience: International leisure tourists, Adventure seekers, Families, Gap year tourists.
· The ideal customer is: Someone aged between 30s – 40s, likes to travel off the beaten track, very independent, enjoys adventure and thrill seeking, likes outdoor brands and new experiences.
· The logo should relate to the following words: Exciting, relaxing, safe, different, informative, clear.
· The logo should create the reaction “let’s get close to nature”.
· Logos that have desirable a similar look and feel are 66 North, Manly Whale Watching, Whale Safari, Elding.