The main issue is Google Analytics for me. It is considered a non-essential cookie (i.e. it doesn't make the website function in the same way a cookie for a shopping cart might) and so express permission must be sought from the visitor before it is used. Which makes the whole thing rather pointless if you ask me! You can't rely on a Privacy Policy any more. I have just written to all of our customers to explain this and given them the choice of remove analytics or keep it and accept responsibility.
Google have remained non-committal throughout the whole thing and have only offered generic advice. A 'fix' doesn't look likely before the 26th May compliance deadline.
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