Drink Ads


New Member
Hey guys,

I have been looking at Drink ads and the ones that have the splatter or splash effect, seem to be similar in one way or another, but I am wandering why they are done in this style? What inspiration is there in order to create ads like that? They look really good, but where is the inspiration coming from ? Any ideas?







Paul Murray

Ultimate Member
Clients want to see their product at least matching their competition. Naturally it's human nature to imitate others for fear of being different.

They probably started as a way of simply making the static bottle look visually interesting, or was perhaps intended as a metaphor for how refreshing the drink is, "like a splash of water to the face".

If you want to get really theoretical, you could link this to 'hyperreality' with regards to products in advertisements having a heightened sense of realism, such as the way air condenses and runs down chilled coke bottles/cans. It never happens that way in real life, yet we probably all believe it should.