A few things:
Firstly, I think it's a strong idea. You just need to make it work harder.
I'd try and shift the type away from the edge of the pram - you've got enough space not to have an overlap, which looks a bit awkward. Do that by dropping all the type down in size, particularly the body copy. It could be half the size it is and still readable as a DPS.
The NSPCC logo is a bit big too. And there's no space after the full point before 'FULL'
And why are certain words picked out in green? It makes me what to read it like this: "Of course would if was" And "I see my baby being abused." Is it deliberate? If so, I'm not really understanding the message.
The body copy needs punctuation as it's longer sentences. Full points after both paragraphs.
I really like the visual. Maybe a stronger headline would be something about babies not being able to speak for themselves, so the NSPCC will speak for them (it need to be shorter and more punchy, but that's your job.)
The body copy repeats itself. The second sentence could be cut like this: "In England and Wales, babies less than a year old are four times more likely to be killed than the average person." You need to cut anything out that you don't need.
Having cut all that, I'd add a sentence to say what the NSPCC are doing about it.
That's it.
:icon_smile: