Multimedia Novice
Junior Member
Hi guys.
I've spent the last 2 years at my company trying to undo my predeccessor's damage to our email designs. We send out a tremendous amount of newsletters and promotional emails to our database (maximum of around 250,000). They're a loyal bunch and do respond well to well-targeted email campaigns.
I code up my html email very well (clean html, compressed images, perfectly formatted, inline css) but my open rates are now lower than my predecessor's. I think this is due to the fact that she would design large images and plonk them in the middle of an 'html' page (and hyperlink the whole thing).
Obviously, open rates are tracked when a user downloads images, and because the user has to download the image (otherwise they can't see anything) to read her emails, her open rates were higher.
So my question is, do I sell out? Do I design my emails to force the reader to download images (and improve my open rates) or do I keep on as I am, secure on the knowledge that more people will actually see the message if the email is formatted correctly. Does anyone have any suggestions on how to get the best of both worlds? Obviously the subject line is important. Any tips also on improving clickthroughs too?
Thanks for your help!
MN
I've spent the last 2 years at my company trying to undo my predeccessor's damage to our email designs. We send out a tremendous amount of newsletters and promotional emails to our database (maximum of around 250,000). They're a loyal bunch and do respond well to well-targeted email campaigns.
I code up my html email very well (clean html, compressed images, perfectly formatted, inline css) but my open rates are now lower than my predecessor's. I think this is due to the fact that she would design large images and plonk them in the middle of an 'html' page (and hyperlink the whole thing).
Obviously, open rates are tracked when a user downloads images, and because the user has to download the image (otherwise they can't see anything) to read her emails, her open rates were higher.
So my question is, do I sell out? Do I design my emails to force the reader to download images (and improve my open rates) or do I keep on as I am, secure on the knowledge that more people will actually see the message if the email is formatted correctly. Does anyone have any suggestions on how to get the best of both worlds? Obviously the subject line is important. Any tips also on improving clickthroughs too?
Thanks for your help!
MN