company logo design, comments please good or bad!


New Member
Hi all,

this is my final design for my company logo, fiveye graphics and any comments good or bad will be appreciated, my internet connection is a bit dodgy at the moment so I apologize now if there's any delay in responding.

thanks keith

5i graphics.jpg
I think there's too much going on in the design. The eye doesn't fit well with the 'people' behind it as it's much more detailed in comparison. Also, the height of the 5 (and the way it's sat below the other elements is throwing the design off balance.
Ive simplified the eye in the 2nd image and removed it in the third and also made the design more square, the first image is the original for comparison.
comments please?

thanks keith

5i graphics1.jpg 5i graphics2.jpg 5i graphics3.jpg
thanks for your comments, not coming from a design background they are welcome :icon_smile:,

I've uploaded the latest versions and I am leaning towards no 6 as the company name is fiveye it pretty much does the job, please have a look and see what you think.

thanks keith

5i graphics.jpg
Quite: with the '5', the eye and the five 'i''s, you are beating people about the head a bit but - paradoxically - you're also failing to get the actual name of your business over.
Thanks again for all the help, I think that I'm getting pretty close to a final version. I do think that I need the five as its probably the first part of the logo that you'll see and without it I think the remaining i,s will be confused with little people and as the main advertising is from car graphics it would viewed from different speeds and angles, (ah vinyl graphics back in my comfort zone :icon_smile: ) , I've also coloured the first i green ( I like green ) so it stands out making it easier to read, tried colouring others but with the first one green the logo now hopefully reads fiveye and dropped the actual eye in favour of the iiiii,s.

I business I'm setting up supply's fitted or ready to fit vinyl graphics and rigid signage for shops with graphics applied and I was after a name and logo which was easy to remember. I don't really do a lot of design from scratch ( it shows? lol) as I can and do buy my designs vinyl ready tweak them a little and cut them out, (heathen I know) and to be honest I do work that a graphic designer wouldn't wipe there backside on but hey I love it! vinyl that is and not wiping backsides!

thanks again for all your advice because without it graphic design = head + wall x 20


5i graphics5.jpg corsa graphics.jpg
With the spelling of your future business, Fiveye, should the graphic symbol you use not be the human eye.

There is also more significance to this approach and what your company will offer.

I just don't think this concept is quite working for me?
I think a fairly major problem still lies in the fact that the business name isn't immediately decipherable from the image/text: if you're called '5i' you need to communicate that more clearly, no? Anyone else getting that? A 5 and five i's is, in any case, tautological. Simplify and clarify, I reckon.
thanks for all the comments, I think I began with the idea of trying to create a logo that had all the bells and whistles attached but sort of got lost and forgot the most important job and that's getting the company name across doh. I now have only 2 contenders left, the first one is thanks to gproven simple to the point and I like it, the second has an eye incorporated as suggested by clarke creative but I don't think its working!, see what you think!

View attachment 1425 View attachment 1426 5i.jpg
Still not conveying the right message or representing the business fully in my eyes (no pun intended).

The green gives it an unwanted element of nature/environment/eco-friendly and the eye is starting to go a bit big brother on me!

Think how the untrained eye will see this logo, if you take the word graphics away, would this logo be recognised as a company offering sign making and graphic services??