this is my final design for my company logo, fiveye graphics and any comments good or bad will be appreciated, my internet connection is a bit dodgy at the moment so I apologize now if there's any delay in responding.
I think there's too much going on in the design. The eye doesn't fit well with the 'people' behind it as it's much more detailed in comparison. Also, the height of the 5 (and the way it's sat below the other elements is throwing the design off balance.
Thanks again for all the help, I think that I'm getting pretty close to a final version. I do think that I need the five as its probably the first part of the logo that you'll see and without it I think the remaining i,s will be confused with little people and as the main advertising is from car graphics it would viewed from different speeds and angles, (ah vinyl graphics back in my comfort zone :icon_smile: ) , I've also coloured the first i green ( I like green ) so it stands out making it easier to read, tried colouring others but with the first one green the logo now hopefully reads fiveye and dropped the actual eye in favour of the iiiii,s.
I business I'm setting up supply's fitted or ready to fit vinyl graphics and rigid signage for shops with graphics applied and I was after a name and logo which was easy to remember. I don't really do a lot of design from scratch ( it shows? lol) as I can and do buy my designs vinyl ready tweak them a little and cut them out, (heathen I know) and to be honest I do work that a graphic designer wouldn't wipe there backside on but hey I love it! vinyl that is and not wiping backsides!
thanks again for all your advice because without it graphic design = head + wall x 20
I think a fairly major problem still lies in the fact that the business name isn't immediately decipherable from the image/text: if you're called '5i' you need to communicate that more clearly, no? Anyone else getting that? A 5 and five i's is, in any case, tautological. Simplify and clarify, I reckon.
thanks for all the comments, I think I began with the idea of trying to create a logo that had all the bells and whistles attached but sort of got lost and forgot the most important job and that's getting the company name across doh. I now have only 2 contenders left, the first one is thanks to gproven simple to the point and I like it, the second has an eye incorporated as suggested by clarke creative but I don't think its working!, see what you think!