I was talking to someone the other day about design and an interesting topic came up. It was loosely based around the democratizing of design due to advances in technology etc. But something that came from this, was a question about the sole interaction with clients over the web as the only means of communication.
There are many companies now that work from abroad and only communicate with their clients through email and possibly phone. To me, this has the possibility of hindering the effectiveness of the projects meaning, aim and creative direction.
For example: You email through 10 logo concepts. They open the file and make an immediate judgement of which ones they like without your intellectual input. Before you have a chance to offer explanations of why things are done and what they mean, your client has made an uninformed decision on which logo works best. So in this example, the break down in communication can effect the direction and outcome of the project as the client has already made his/her mind up.
Do you think that 'over the web' projects (in terms of communication with the client), are a possible disservice to design as communication?
Do any of you communicate with clients solely over the web? Do you think that it is harder to offer a 'bespoke' service to its full potential?
There are many companies now that work from abroad and only communicate with their clients through email and possibly phone. To me, this has the possibility of hindering the effectiveness of the projects meaning, aim and creative direction.
For example: You email through 10 logo concepts. They open the file and make an immediate judgement of which ones they like without your intellectual input. Before you have a chance to offer explanations of why things are done and what they mean, your client has made an uninformed decision on which logo works best. So in this example, the break down in communication can effect the direction and outcome of the project as the client has already made his/her mind up.
Do you think that 'over the web' projects (in terms of communication with the client), are a possible disservice to design as communication?
Do any of you communicate with clients solely over the web? Do you think that it is harder to offer a 'bespoke' service to its full potential?